Hello!

Hello!

I’m Maribeth,

I’m Maribeth,

I’m Maribeth,

an E-Commerce VA.

From blank page to live storefront. I handle the build, the copy, and the flows in between.

Shopify store Setup

Klaviyo Email Marketing

  • Shopify

  • Klaviyo

  • Notion

  • Canva

  • ChatGPT

  • Claude

  • Gemini

  • DALL·E

  • Google Sheets

  • Metricool

  • Meta Business Suite

  • Resend

My Portfolio

Explore selected projects and my approach to design.

My Portfolio

Explore selected projects and my approach to design.

My Portfolio

Explore selected projects and my approach to design.

About Me

A closer look at my background, skills, and creative journey.

About Me

A closer look at my background, skills, and creative journey.

Contact Me

Let’s work together to bring your ideas and vision to life.

Contact Me

Let’s work together to bring your ideas and vision to life.

My selected works

My selected works

With my keen eye for detail and sharp critical thinking skills, I specialize in crafting captivating websites, products, and experiences.

With my keen eye for detail and sharp critical thinking skills, I specialize in crafting captivating websites, products, and experiences.

Haneul Skin — Building a Modern Skincare Brand

Shopify Store Development · Brand Identity

From Brand Concept to Live Shopify Store

A serene woman with closed eyes enjoys sunlight, surrounded by artistic green leaves and white petals on a soft gradient background.

Haneul Skin — Building a Modern Skincare Brand

Shopify Store Development · Brand Identity

From Brand Concept to Live Shopify Store

A serene woman with closed eyes enjoys sunlight, surrounded by artistic green leaves and white petals on a soft gradient background.

Haneul Skin — Building a Modern Skincare Brand

Shopify Store Development · Brand Identity

From Brand Concept to Live Shopify Store

A serene woman with closed eyes enjoys sunlight, surrounded by artistic green leaves and white petals on a soft gradient background.

Haneul Skin — Klaviyo Email Marketing

Klaviyo Email Marketing

Full Klaviyo Setup — Sign-Up Pop-Up, Welcome Flow & Abandoned Cart Flow

A graphic illustrating Klaviyo email automation features, including a target with an arrow, a shopping cart, mail icon, and gears, highlighting signing popup, welcome flow, and abandoned checkout campaigns.

Haneul Skin — Klaviyo Email Marketing

Klaviyo Email Marketing

Full Klaviyo Setup — Sign-Up Pop-Up, Welcome Flow & Abandoned Cart Flow

A graphic illustrating Klaviyo email automation features, including a target with an arrow, a shopping cart, mail icon, and gears, highlighting signing popup, welcome flow, and abandoned checkout campaigns.

Haneul Skin — Klaviyo Email Marketing

Klaviyo Email Marketing

Full Klaviyo Setup — Sign-Up Pop-Up, Welcome Flow & Abandoned Cart Flow

A graphic illustrating Klaviyo email automation features, including a target with an arrow, a shopping cart, mail icon, and gears, highlighting signing popup, welcome flow, and abandoned checkout campaigns.

Heritage Varsity Co. — Shopify Store Built from Concept to Live

Shopify Development

This project is driven by a refined design approach that balances clarity and intention with contemporary visuals and overall cohesive brand harmony.

A computer screen displays a Shopify case study for "Heritage Varsity Co.," featuring images of three signature varsity jackets alongside text emphasizing features like product listings, collections, and responsive design for desktop, tablet, and mobile devices.

Heritage Varsity Co. — Shopify Store Built from Concept to Live

Shopify Development

This project is driven by a refined design approach that balances clarity and intention with contemporary visuals and overall cohesive brand harmony.

A computer screen displays a Shopify case study for "Heritage Varsity Co.," featuring images of three signature varsity jackets alongside text emphasizing features like product listings, collections, and responsive design for desktop, tablet, and mobile devices.

Heritage Varsity Co. — Shopify Store Built from Concept to Live

Shopify Development

This project is driven by a refined design approach that balances clarity and intention with contemporary visuals and overall cohesive brand harmony.

A computer screen displays a Shopify case study for "Heritage Varsity Co.," featuring images of three signature varsity jackets alongside text emphasizing features like product listings, collections, and responsive design for desktop, tablet, and mobile devices.

Buyer-First Listing Rebuilds

Product Listing Optimization

A Buyer-First Audit, Then a Rebuild I Could Verify

A laptop screen displays Shopify product listings for a portfolio case study, featuring items like wireless headphones, a stainless steel drink bottle, and a desk lamp, with highlighted captions for higher conversions, improved sales velocity, and better rankings.

Buyer-First Listing Rebuilds

Product Listing Optimization

A Buyer-First Audit, Then a Rebuild I Could Verify

A laptop screen displays Shopify product listings for a portfolio case study, featuring items like wireless headphones, a stainless steel drink bottle, and a desk lamp, with highlighted captions for higher conversions, improved sales velocity, and better rankings.

Buyer-First Listing Rebuilds

Product Listing Optimization

A Buyer-First Audit, Then a Rebuild I Could Verify

A laptop screen displays Shopify product listings for a portfolio case study, featuring items like wireless headphones, a stainless steel drink bottle, and a desk lamp, with highlighted captions for higher conversions, improved sales velocity, and better rankings.

Are you ready to see more?

High-Quality Work With Real Value Considered

My process is built around clarity, care, and getting it right the first time. Every project starts with understanding your brand and goals, and ends with a store or system that's fully tested before it goes live.

(01)

Research & Planning

I start by understanding your product, brand, and target audience — so every decision, from store layout to email copy, actually fits your goals from day one.

(02)

Build & Create

Here, I bring the plan to life — building your Shopify store, writing product listings, or setting up Klaviyo flows, all designed around how your customers actually shop.

(03)

Set Up & Test

Before anything goes live, I test it — checking that flows trigger correctly, pages display properly across devices, and every link and button works as expected.

(04)

Review & Improve

I do a final review together with you, making adjustments based on your feedback so the end result feels exactly right before we call it done.

High-Quality Work With Real Value Considered

My process is built around clarity, care, and getting it right the first time. Every project starts with understanding your brand and goals, and ends with a store or system that's fully tested before it goes live.

(01)

Research & Planning

I start by understanding your product, brand, and target audience — so every decision, from store layout to email copy, actually fits your goals from day one.

(02)

Build & Create

Here, I bring the plan to life — building your Shopify store, writing product listings, or setting up Klaviyo flows, all designed around how your customers actually shop.

(03)

Set Up & Test

Before anything goes live, I test it — checking that flows trigger correctly, pages display properly across devices, and every link and button works as expected.

(04)

Review & Improve

I do a final review together with you, making adjustments based on your feedback so the end result feels exactly right before we call it done.

High-Quality Work With Real Value Considered

My process is built around clarity, care, and getting it right the first time. Every project starts with understanding your brand and goals, and ends with a store or system that's fully tested before it goes live.

(01)

Research & Planning

I start by understanding your product, brand, and target audience — so every decision, from store layout to email copy, actually fits your goals from day one.

(02)

Build & Create

Here, I bring the plan to life — building your Shopify store, writing product listings, or setting up Klaviyo flows, all designed around how your customers actually shop.

(03)

Set Up & Test

Before anything goes live, I test it — checking that flows trigger correctly, pages display properly across devices, and every link and button works as expected.

(04)

Review & Improve

I do a final review together with you, making adjustments based on your feedback so the end result feels exactly right before we call it done.

Hey! That’s me.

I build Shopify stores from scratch, write product listings designed around what buyers actually care about, and set up Klaviyo email flows that guide customers from first visit to purchase. I'm Maribeth, an e-commerce VA early in my freelance journey. I've built my skills through hands-on practice projects — including Haneul Skin, a brand I created from concept to live store. I bring care and attention to detail to every project I take on.

My capabilities

The services I offer are meticulously crafted and tailored to cater specifically to your unique needs and requirements.

Shopify Store Setup

Store Management

Supplier Sourcing & Vetting

Klaviyo Email Marketing

Product Listing Optimization

Shopify Integration

Digital Solutions

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