Haneul Skin — Klaviyo Email Marketing
Full Klaviyo Setup — Sign-Up Pop-Up, Welcome Flow & Abandoned Cart Flow
Client:
Haneul Skin Independent Practice Project
Category:
Klaviyo Email Marketing
My Role:
Klaviyo Flow Builder & Email Copywriter
Haneul Skin needed a complete email marketing system to turn new visitors into subscribers, and subscribers into buyers — without existing flows, forms, or automations in place. I built the full Klaviyo setup from scratch: a branded sign-up pop-up offering 10% off, a 5-email Welcome Flow, and a 5-email Abandoned Cart Flow, each written in a warm, calming tone that matched the brand's "Calm · Care · Glow" identity.
The Welcome Flow includes a short quiz to help segment subscribers by skin type, along with a personalized discount code for each subscriber — both tested and working.
Branded Sign-Up Pop-Up
Turning Visitors Into Subscribers with a 10% Off Incentive
Built two complete automated flows in Klaviyo — a 5-email Welcome series introducing the brand and easing new subscribers toward their first purchase, and a 5-email Abandoned Cart series recovering carts with a gentle, non-pushy tone. The Welcome Flow triggers on sign-up and spans 7 days, ending with an offer reminder; the Abandoned Cart Flow triggers on checkout start and spans 4 days, moving from a gentle reminder to an urgency-driven final email.
Both flows are live, sending, and verified — shown here as actual received emails in Gmail, dated and timestamped, not just drafts inside Klaviyo. Beyond the flows, I also planned and built a multi-email campaign series across two discovery kits, Centella and Rice Ceramide — pairing lifestyle imagery with each kit bundle and a clear "Place an Order" CTA.
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