Haneul Skin — Building a Modern Skincare Brand
From Brand Concept to Live Shopify Store
Client:
Haneul Skin Independent Practice Project
Category:
Shopify Store Development · Brand Identity
My Role:
Brand Builder & Shopify Store Developer. Live Store Password: HIREME
Haneul Skin started as an idea — a Korean-inspired skincare brand built around one philosophy: "Calm · Care · Glow." I created it entirely from scratch using AI-assisted design tools: brand visuals, packaging design, product photography, and a fully built, live Shopify store. The brand centers on two product lines — Centella Cica for calming and repairing skin, and Rice & Ceramide for nourishing and strengthening — each with its own color story and packaging, unified under one cohesive visual identity.
Brand Identity System
A Cohesive Visual Language, Built From Scratch
Defined a full brand identity before touching the store — a color palette (Pale Sage, Sage Olive, Deep Forest, Gold, Butter), paired typography (Cormorant Garamond for headings, Poppins for body copy), a custom icon system, and a logo mark, all developed using AI design tools and refined to reflect the brand's calm, nature-inspired positioning.
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